Search Engine Optimization

Search Engine Optimization(seo) is the foundation for a long term Internet marketing strategy. We perceive SEO as a natural evolution for a well constructed website. A good SEO strategy blends the technical aspect (on-page optimization) and the human aspect (off-page optimization) or the social aspect in a balanced manner.

In the realm of search engine’s, there is a very thin line between a good ranking and a spam. The last quarter has seen the search engine’s adopt a zero tolerance policy towards any overdone activity on the part of the site owners – A spam flag is just round the corner if the SEO team is not experienced with the SEO nuances.

ImpactWeb approaches your website with an intention to –

Understand the direction and objective of your business and pin down the target areas from a marketing angle
visualize your site from a customer’s angle in order to reconstruct the content as the market needs it
Analyze the current position in the search engine rankings.
Understand the social positioning of of the site – Link status & competitor analysis

What we offer..

We offer what we have delivered to others like you and what we have practiced. We design your website
within the guidelines of Search Engine Optimization.

We preserve the existing foundation and credibility of your website
Preserve the existing reference (incoming links) to your website
Enhance the internal page linking so that all the important pages are highly ranked
Judiciously submit your website to the most trustworthy search engines and directories.
We utilize the principles of Latent Semantic Analysis (LSA) which Google adheres to, in constructing your content
We will build your Social reference system brick by brick so that over time, your site has built a solid reputation in its domain
We provide knowledge transfer sessions to your site administrators so that you can independently handle small SEO issues and routine maintenance work in-house.

Results

SEO has become synonymous with higher traffic, sales and conversion and a better growth. Every business
entity on the web has a budget allocated for the site optimization The most obvious benefits visible are..
Your site starts getting recognized for a particular business them and for a set of targeted keywords
From a state of anonymity, your website achieves a level of respectability which was not possible without SEO
A higher visibility means a higher traffic – which ultimately transforms to a better business prospect
SEO is a long term investment and many times the results of a good SEO effort get better with age – just like an aged wine
Your website take a lesser time to upload and the server downtime is also reduced if the SEO was done in the right way
Visitor stickiness increases on the website since the redundant features of the site are removed
A good SEO strategy will ensure a greater conversion for your storefront

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